The world of business writing has come full circle when it comes to communicating with customers. In the past, people were encouraged to write work-related documents in ‘business speak’. That meant official-sounding documents full of formal language. Thankfully, language has evolved – and so has the world of business communication. Customer-focused writing (and why you should use it) | Nett.
Search Engine Optimisation (SEO) is all about making your website available to your targeted market. With Google’s new algorithm, location has become all important. Attached to Google Maps, search criteria’s are now aimed at finding the service or website a searcher wants within their local area. With this in mind, place yourself in the position of someone searching for your services and build your list of keywords and phrases around the problem you can solve for potential clients as well… Continue reading
In Australia, Bing appears to be the search engine equivalent of a younger cousin to Google. Web users are strongly in favour of the latter, to the point where it could be argued that businesses needn’t waste their time trying to get their sites listed in the newer, smaller search engine. Google vs. Bing | Nett.
