1. How Users Read on the Web
They don’t. Users scan a page, picking out individual words and sentences.
- 79 percent of users scan any new web page
- 16 percent read word-by-word.
So web pages have to employ scannable text by using
- highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and colour are others)
- meaningful sub-headings (not “clever” ones)
- bulleted lists
- one idea per paragraph (users will skip over any additional ideas if they are not caught… Continue reading
6-8 seconds to keep your visitors
Is 6-8 seconds long enough for your website home page to tell your story?
- Are visitors able to get the feel and purpose of your site within this time?
- Is their attention or eye drawn to what is most important?
As mentioned in my opening newsletter we will be showcasing current work to explain some of the issues.
The Crazy Train web site design breaks some of the rules.
See why it is the… Continue reading
The world of business writing has come full circle when it comes to communicating with customers. In the past, people were encouraged to write work-related documents in ‘business speak’. That meant official-sounding documents full of formal language. Thankfully, language has evolved – and so has the world of business communication. Customer-focused writing (and why you should use it) | Nett.
Search Engine Optimisation (SEO) is all about making your website available to your targeted market. With Google’s new algorithm, location has become all important. Attached to Google Maps, search criteria’s are now aimed at finding the service or website a searcher wants within their local area. With this in mind, place yourself in the position of someone searching for your services and build your list of keywords and phrases around the problem you can solve for potential clients as well… Continue reading
In Australia, Bing appears to be the search engine equivalent of a younger cousin to Google. Web users are strongly in favour of the latter, to the point where it could be argued that businesses needn’t waste their time trying to get their sites listed in the newer, smaller search engine. Google vs. Bing | Nett.
Web Designer Wall – Design Trends and Tutorials.
Besides being an absolutely amazing site for inspiration and latest trends it is a great example of a stationary side navigation menu with scrolling page.
