Campaign and programme support

Campaign planning and support is a very important element and is documented to ensure the best outcome of projects. We complete campaign execution plans including, initial planning and setting of clearly defined objectives, to tailored services such as a telemarketing, follow up or fulfillment.

Following is an outline on how we approach campaign planning.

1. Defining the focus of the campaign : narrow the big picture into manageable parts to identify which of the issues should be focused on
2. Problem statement: identify how issue resolution addresses the underlying problems and root causes
3. Campaign objectives: define measurable, concrete, achievable and realistic goals to be achieved in a given timeframe
4. Situational analysis: state what internal and external factors could influence the outcome of the campaign objectives
5. Target audience: define all stakeholders and identify prime targets, secondary targets (who influence the prime target) and decision makers
6. Tactics: What means could be deployed to best achieve the objectives? Identify tactics to achieve each campaign objective and determine which will deliver the greatest impact for the resources at hand
7. Define the proposition of a campaign: i.e. what is being offered or what information is to be communicated and why should your target audience engage
8. Response: clearly define how you want your target audience to respond, ensure contact means are established such as phone numbers, specific websites, reply paid mediums. Detail all the ways your target audience should respond and ensure strategies are in place to measure the results at each of these touch points
9. Measurement: track and report on measurement of responses
10. Budget: define the overall budget of the campaign in relation to achieving a positive outcome of the objectives
11. Timings: define timeframe of the campaign
12. Communication strategy: identify messages to communicate the campaign. Identify key messages to be most appropriate to motivate specific audiences (primary and secondary targets, key allies, constituents, media outlets) to take specific actions (tactics) to support campaign objectives
13. Risks and contingencies: Table of risks and short statement of each contingency plan / scenario analysis
14. Campaign team: identify roles and responsibilities of each team member